Why Think Twice?
Think Twice is a buy local campaign launched by Montgomery County in partnership with COX Media Group - Ohio and Comtactics. The program was created as a way to drive more tax revenue to Montgomery County by increasing the amount of business transactions within local business.
The Think Twice program uses the SCANVenger Hunt platform as the choice mobile loyalty process to engage businesses with customers. The platform allows businesses to measure visits and sales transactions through the use of QR codes, mobile coupons and experiential marketing.
CMG-Ohio is committed to using their electronic channel, WHIO and their digital channels; WHIO-TV.com, Dayton Daily News.com, Active Dayton.com and all of the other CMG-Ohio web channels to support the program. CMG-Ohio will promote a businesses district each month by video taping a commercial in their community that invites people to their business district to take advantage of discounts and savings.
When a business district or a mall property reaches 25 participating businesses or more they are eligible for a collective community media blitz from CMG-Ohio.
The SCANVenger Hunt platform is designed to drive interactive foot traffic to establishments and
business communities looking to attract and retain loyal customers.