News and Articles

Mobile more effective than print, TV and Web ads: InsightExpress

NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit.

The research points to mobile as more effective than more traditional channels such as print, television and online advertising. In fact, mobile is moving forward in such a way that it is a powerful standalone marketing channel.

“Mobile is leading the charge of most effective channel in all metrics except brand favorability, including more than print and TV,” said Joy Liuzzo, vice president of InsightExpress, Stamford, CT.

“I’m not saying that the others are ineffective, but mobile is something that is powerful by itself just as a media channel,” she said. “It is even more effective than combinations of media channels.”

This data is compiled from InsightExpress’ quarterly Digital Consumer Profile.

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QR code scanning increases by 4,549pc: study

Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.

With the increase in smartphone purchases for both iPhone and Android devices, which have a pre-installed QR reader, there is growing awareness among consumers of QR codes compared to a year ago.

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Why retailers should engage customers throughout their entire shopping experience

By Todd Sherman

By the end of the year, more than half of mobile phone users will have smartphones. Even more interesting is that 93 percent of smartphone users use their phones inside the home, according to Google.

Combined with how shoppers use smartphones near and in stores, there is now a real opportunity for retailers to engage customers throughout the entire shopping process, starting at home.

A good way to think about the opportunity is to divide the shopping experience into three separate but connected phases: at home, near store and in-store.

Understanding each of these three segments and then stitching them together offers meaningful value to both shoppers and retailers.

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